Open to Opportunities

Community Systems

Contact

Home

Contact

Hello I Am

Andrew Baker

Hello I Am

Andrew Baker

Hello I Am

Andrew Baker

Hello I Am

Andrew Baker

Experienced community builder and strategist from California. I design and scale infrastructure, systems, and engagement programs that support users and developers, turn feedback into actionable insight, and drive adoption and ecosystem growth.

Email me

Schedule Call

Email me

Schedule Call

+

Community Members

Years in Crypto

+

Campaign Participants

%

Cost Reduction

My Experience

My background is in customer service and hospitality, where I developed a strong foundation in user empathy, communication under pressure, and real-time problem solving in high-volume environments. After transitioning into crypto in 2020, I progressed from community contributor to Global Community Manager at Oasis, where I helped develop and lead global community operations.

Oasis Protocol Foundation

oasis.net

Layer 1 Blockchain

2020 - 2025

Global Community Manager

• Defined and executed community operations strategy across a 65k+ global user ecosystem. • Built onboarding systems, technical guides, and educational resources to improve user understanding of complex technical products. • Partnered cross-functionally with product, engineering, and marketing teams on product and ecosystem launches. • Rebuilt and scaled the Oasis Ambassador Program, reducing costs by 60% while improving output quality. • Launched structured engagement campaigns driving 5,000+ participants to increase product adoption and user familiarity. • Designed and hosted live virtual events while helping execute in-person conferences and hackathons.

Oasis Protocol Foundation

oasis.net

2020 - 2025

Global Community Manager

Earlier Career Experience

Customer Success & Sales

Tools & Platforms

Tools I use to build and operate scalable communities.

Community

Productivity

CRM

Design

Community

Design

Productivity

CRM

Featured Community Campaigns & Growth Initiatives

Selected examples of campaigns I designed and ran that delivered measurable engagement and growth.

Featured Community Campaigns & Growth Initiatives

Selected examples of campaigns I designed and ran that delivered measurable engagement and growth.

Odyssey Loyalty Program

Quests

2k+

Onchain Tasks

Community quest campaign with 20+ quests

Odyssey Loyalty Program

Quests

2k+

Onchain Tasks

Community quest campaign with 20+ quests

Oasis Guild Campaign

Quests

2.7k+

Gamified Program

Multi-quest gamified program

Oasis Guild Campaign

Quests

2.7k+

Gamified Program

Multi-quest gamified program

Ambassador Program Transformation

Engaged

Organic

- 60% Cost Reduction

60% Cost Reduction

Rebuilt from 300 low-engagement members → 50 high-performing contributors

How I Help Web3 Projects Grow

The strongest communities are built through systems that align incentives with genuine participation. Incentives accelerate growth, but without structure they attract low-conviction users and degrade signal. Effective community building is designing infrastructure, growth funnels, feedback loops, and engagement systems that convert initial interest into sustained, meaningful contribution.

How I Help Web3 Projects Grow

Community Building & Growth Strategy

Scaling and leading communities across Discord, Telegram, Twitter, and Reddit that are engaged and self-sustaining.

Community Building & Growth Strategy

Scaling and leading communities across Discord, Telegram, Twitter, and Reddit that are engaged and self-sustaining.

Ambassador Program Design

Turning low-engagement ambassador programs into high-performing growth engines.

Ambassador Program Design

Turning low-engagement ambassador programs into high-performing growth engines.

Gamified Campaigns & Loyalty

Designing and running large-scale quest campaigns that deliver thousands of active participants with strong on-chain participation.

Gamified Campaigns & Loyalty

Designing and running large-scale quest campaigns that deliver thousands of active participants with strong on-chain participation.

Community Analytics & Systems

Setting up CRM pipelines, sentiment tracking, onboarding flows, and performance dashboards that turn data into actionable insights.

Community Analytics & Systems

Setting up CRM pipelines, sentiment tracking, onboarding flows, and performance dashboards that turn data into actionable insights.

Representative Community Health Dashboard

User Growth

Monthly Active Member Growth Trend

Channel Activity

Message Volume by Channel

Questions by Topic

Most discussed community topics

Staking

DeFi

Wallet

Price

NFT

Bridge

Gallery

Driving awareness, partnerships, and trust through in-person community building.

Giving a live demo to ETHDenver 2025 attendees

Working the booth at ETHDam 2025

Giving a talk on community strategy at a team offsite

Team shot ETHDenver 2024

Team shot ETHDenver 2024

With Dawn Song (Founder & CEO, Oasis Protocol) while supporting ecosystem and community initiatives.

Working the booth, ETHDam 2025

Working the booth, ETHDam 2025

Giving a live demo, ETHDenver 2025

Giving a live demo, ETHDenver 2025

Giving presentation on community strategy

Giving presentation on community strategy

With Dawn Song, Founder & CEO, Oasis

With Dawn Song, Founder & CEO, Oasis

Free Consultation for Founders & Builders

Building something in Web3 and want feedback on community, growth, or contributor systems? I’m happy to offer a brief call to share thoughts and direction.

Let's Work Together

Building high-signal communities and systems that scale.

Best way to reach me is via email or Telegram.

Home

Contact